EJM Designs Limited Blog

Monday, August 3, 2009

Really?: In Memoriam

Having been born of its cousin decades ago, Really? had been used as a one-word, sarcastic commentary as a foreshortening and akin to such phrases as "Are you really going to wear that?" and "Is that really your answer to this situation?" for over a decade but had received an injection of sarcasm in fringe popular culture that recently bled into mainstream popular culture.

It is uncertain whether the filming of the Lowe's commercial featuring massive abuse of Really? or Eric Marschall's mother's use happened first, but it is suspected that both occurred in a single, monumental synchronistic moment that stretched its little heart too far. Too far indeed.

Really? passed away quietly in its home sometime last week. Overexertion is the suspected cause of death.

Really? is survived by its cousin, really, a modifier that - despite constant and extreme overuse - has survived throughout the ages and even increased itself in exposure.

It could be said that Really? would be missed, but we'd be lying. Any future attempts to resurrect the single-word phrase from this point forward is considered a foolish attempt at both wit and humor and should be put down immediately. A moratorium has been called for in respect for this loss.

Really?, we wish you well.

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