EJM Designs Limited Blog

Wednesday, April 20, 2011

Chocolate Sex?

Perhaps you've seen this Hershey's commercial:

Yay! Cute song! Chocolate love! Get me a Hershey's bar right now!

But some (most) of us were around when Modern English released "I Melt With You" and some might even remember the intro lyrics:
Moving forward using all my breath
Making love to you was never second best

Wait, what?

So Hershey's has clearly positioned themselves into a sexual reference.

My question to you: on purpose or by accident? Does the child-like cover of the song make it worse?

I'd love to hear your thoughts.