EJM Designs Limited Blog

Friday, January 23, 2009

Nielsen Online Search Share Numbers

Last week, Nielsen Online came out with the search share numbers for December 2008 (PDF).

Guess who's on top?

% share of total searches
Google - 62.9%
Yahoo - 16.8%
Microsoft Live/MSN - 9.8%
AOL - 4.1%
Ask - 2.0%

While the number of searches overall jumped 19.6% from December '07, the only one of the top 5 above to lose out was Microsoft, dumping at -15.5% from the previous year.

I can't say I'm surprised. Ever since Microsoft slowly and cripplingly attempted a crossover from MSN to Live and dumped resources into mirrors of Google apps (that no one wanted because, hey, Google's already got an app for that), I've been watching the steady, systematic decline of what can only be looked at as: as X approaches infinity, Y approaches zero. We will never reach infinity in reality just as Microsoft will never reach zero. Because they're Microsoft.

Which provides a long, slow tail in which to enjoy Google walk away with their numbers like a thief in the night.

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