EJM Designs Limited Blog
Showing posts with label unfortunate. Show all posts
Showing posts with label unfortunate. Show all posts

Tuesday, November 29, 2011

United Healthcare: Prostitute Message?

Recent commercial from United Healthcare:



This is a great example of an unfortunate (or purposeful) advertising experience. The ad is fine, the message works, but then there's the music behind it; it's Lykke Li's "Get some" and the music at the end applies to the lyrics:
Like the shotgun need an outcome
I'm your prostitute, you gon get some

What?

In its own right, it's a catchy song and Lykke Li a talented artist I've been listening to for a while. But does United Healthcare really want to posture itself with the refrain of a song that includes the word "prostitute?"



Your thoughts and comments are welcome.

Wednesday, April 20, 2011

Chocolate Sex?

Perhaps you've seen this Hershey's commercial:



Yay! Cute song! Chocolate love! Get me a Hershey's bar right now!

But some (most) of us were around when Modern English released "I Melt With You" and some might even remember the intro lyrics:
Moving forward using all my breath
Making love to you was never second best

Wait, what?

So Hershey's has clearly positioned themselves into a sexual reference.

My question to you: on purpose or by accident? Does the child-like cover of the song make it worse?

I'd love to hear your thoughts.

Thursday, February 10, 2011

Unfortunate Ad: HISCOX

I saw this ad over at The Oatmeal, a site full of witty and insightful web comics, seated amongst similarly-sized comic links like "How to Pet a Kitty" and the like.

Hiscox

Then I clicked it 'cause I was all like "OMG - thorough, well-thought-out joke site by which I may waste my time!" But I looked and I looked. And I couldn't find the funny fake-ness I anticipated it to be. And then I saw the figurative, tall, angry HR lady in a pant-suit looking down upon me with the disappointment of a sister in a habit, making that sad clicking noise out of the side of her mouth before barely audibly sighing "And what did you think would be so funny?" *

Did I mention I grew up with Cox Cable in the house?


* While I made a point of dramatizing it a bit, I am a professional when it comes to usability; the ad size tip-off, pre-click, to a quick scan and click-through of the target site lasted less than six seconds.