EJM Designs Limited Blog

Tuesday, November 29, 2011

United Healthcare: Prostitute Message?

Recent commercial from United Healthcare:

This is a great example of an unfortunate (or purposeful) advertising experience. The ad is fine, the message works, but then there's the music behind it; it's Lykke Li's "Get some" and the music at the end applies to the lyrics:
Like the shotgun need an outcome
I'm your prostitute, you gon get some


In its own right, it's a catchy song and Lykke Li a talented artist I've been listening to for a while. But does United Healthcare really want to posture itself with the refrain of a song that includes the word "prostitute?"

Your thoughts and comments are welcome.

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