IGN Daily Fix
Final Fantasy XIII has been released!
...in Japan. Check that fanfare!
So pleased it will be coming to Xbox360.
And the Jessica from the Fix was right...
Iron Man 2 Trailer
...is frickin' awesome!
Noms for the eyes.
Toyota Yaris: FAIL or WIN?
So Toyota Australia had this idea: jump into the social media bus and try to steer it a little in their direction. They solicited user-generated entries for ads for the Toyota Yaris AND let the world decide which one would win.
The following video, the winner, is safe for work, but the language is VERY double-entendre and has been called worse things than sexist. And they're Australian.
And a barrage of bloggers and tweeps and "opposition" popped up and had that winner pulled before going to air.
So, the question is: fail or win? I think their idea was a win, but the result of the idea was questionable. But not a fail. It's a lesson learned for anyone trying to exploit social media. You're herding cats. It can be a win and a fail. And when you're dumping something onto the internet, you're not just dealing with your consumers. You're dealing with every single person who has nothing better to do during the day than become offended by something and write letters.
But in a way, this is a huge success. Lots of coverage, lots of media - at least on the internet. And if you think about it, when user-generated content generates more content, you've arrived. I present a parody of the marketing initiative that led to the Yaris experiment:
Random: Catweed
So here's something relatively random: cats getting high on plants. Weird thing is, it was in my search results for the Yaris. Not so weird it turns out: the clever bugger listed the video description as:
Fresh Organic Chronic Catnip @ www.catweed.com .Toyota Yaris - Clean Getaways commercial rocks, now catweed rocks.See? SEO isn't exactly magic ;)
Now, for those stoned kittehs!
Have a great weekend!
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