Holiday Inspiration

I don't mean to get all Bill Murray on you...



...but Christmas was a special time for me this year. Not because of any specific event, but because I got to spend a wonderful few days with an amazing family. And my favorite part was the ability I have to give to them and the ability I have to give to others.

Not everyone has that time. Not everyone has the family I (or you) may have.

But everyone has the chance to experience that spirit of giving.

It doesn't have to be Christmas or any other holiday. It doesn't have to be yesterday or tomorrow or any day but today. Give. Give your time. Give your wisdom. Give your heart. Help someone. Now.

"You can make them a sandwich and say 'By the way: HERE!' ...then the miracle can happen to you too!"

I guess I did just get all Bill Murray on you.

Give.

You'll be better for it. All of us will.

Friday Video Overlap: FailBlog's Top 10 FAILs ++

So good it deserves its own post.




...and I've really just got to stop with YouTube today. Here are the Sleep Sweepers:

Friday Vids: FFXIII, Iron Man 2, Toyota Sexist? (+ Stoned Cats)

Another Friday, another bunch of videos, and always more to love. To keep the streak going, we're going to continue to geek out on you, starting with some video games:

IGN Daily Fix

Final Fantasy XIII has been released!

...in Japan. Check that fanfare!



So pleased it will be coming to Xbox360.

And the Jessica from the Fix was right...


Iron Man 2 Trailer

...is frickin' awesome!



Noms for the eyes.


Toyota Yaris: FAIL or WIN?

So Toyota Australia had this idea: jump into the social media bus and try to steer it a little in their direction. They solicited user-generated entries for ads for the Toyota Yaris AND let the world decide which one would win.

The following video, the winner, is safe for work, but the language is VERY double-entendre and has been called worse things than sexist. And they're Australian.



And a barrage of bloggers and tweeps and "opposition" popped up and had that winner pulled before going to air.

So, the question is: fail or win? I think their idea was a win, but the result of the idea was questionable. But not a fail. It's a lesson learned for anyone trying to exploit social media. You're herding cats. It can be a win and a fail. And when you're dumping something onto the internet, you're not just dealing with your consumers. You're dealing with every single person who has nothing better to do during the day than become offended by something and write letters.

But in a way, this is a huge success. Lots of coverage, lots of media - at least on the internet. And if you think about it, when user-generated content generates more content, you've arrived. I present a parody of the marketing initiative that led to the Yaris experiment:




Random: Catweed

So here's something relatively random: cats getting high on plants. Weird thing is, it was in my search results for the Yaris. Not so weird it turns out: the clever bugger listed the video description as:

Fresh Organic Chronic Catnip @ www.catweed.com .Toyota Yaris - Clean Getaways commercial rocks, now catweed rocks.

See? SEO isn't exactly magic ;)

Now, for those stoned kittehs!



Have a great weekend!

Twitter Wed: 2009 Trends, Chris Brown, Contributors, Games?

So in 2009 --

Beat Down n Quittin'

No, sorry, let's just get this over with. Chris Brown quit Twitter. He flipped out online at Walmart when he didn't see his album. It looked like this:

im not biting my tongue about [expletive] else… the industry can kiss my [expletive].
 … yeah i said it and i aint retracting [expletive]

Oh noes! Boo hoo! Perhaps beating the snot out of Rihanna wasn't the right publicity move.
</celebrityGossip>

So in 2009...

Twitter's main trending topics for the year have been released. People topping the list were Michael Jackson, Susan Boyle, Adam Lambert, Kobe, and that guy we already talked about above. In topics, Swine flu picked up two slots in the top ten thanks to the hash tag and Iran-related pulled three, including the #1 spot. Harry Potter beat out New Moon in movies (hehehe), "Super Bowl" took sports, and "Google Wave" took the tech category.

Twitter Contributors

Twitter's branching out to business appeal by testing a contributor feature where multiple users could be included under one corporate or business entity. They've had teams of bloggers on one blog for years now. Not entirely surprising it's coming to microblogging. But Mashable has some great screen shots to round out the experience.

In a completely unrelated yet equally unsurprising move, Facebook is prepping to allow public updates to go to Twitter. Um, Linkedin went dual wield over a month ago, Tweetdeck already hooks me into Facebook, Linkedin, and MySpace, and Ping.fm is the one ring to rule them all. Is this really news?

Game Killers - this was going to be bold until I realized it really just fit into the same category. Again, unsurprisingly, your favorite annoying genre of Facebook games is coming to you through Twitter. Great. Maybe now I can get Farmville from both sides. W00t!


So that's it for this week's headlines. What Twitter news have you heard? Let me know your fav's and I'll probably use them next week. Have a great day!

Networking: Do the 1-on-1

Often times, as a social media evangelist of sorts, I get the question: "Okay, so I'm on all these sites, but what now? Where is this all supposed to lead?" And because generally I hear this question at a networking event, my answer is "You're already here."

Social, online media has the unfortunately intuitive feel of something that is supposed to distance you from people. However, I always argue that the opposite is true: social media is a tool that you can use to extend your presence, enforce your branding, and - perhaps most importantly - get out there and meet people. You may have a killer product and great marketing plan, but without action, without shaking hands and interacting in the real world, you are but a cannonball without gunpowder.

So my comment about networking events being the end of that road, while appropriate, is not entirely accurate. Getting out there is great and if you're lucky you get a chance to pop a 30 second commercial and add awareness of your product and/or brand. But let's go one step further: The 1-on-1.

What's That?

Getting in front of 30 or 50 people and dropping spiel is the shotgun approach, and it works fine for getting a rough idea of what everyone in the group does. But some of those shots in the air should look to you like flares. How so?

For example, EJM Designs Limited is all about web design, SEO, and internet marketing. A great way for me to grow my business is to get to know people who run or work for collaborative enterprises, such as a public relations company who might not have a dedicated web person or a print company or a marketing company. But it doesn't have to be limited to those relationships.

I get ahead of myself. If someone has piqued your interest, simply approach them and see if there's a time to get a coffee or have lunch together to learn more about their business. If you're shy, don't worry too much about it. It's not a date. It's a business 1-on-1.

So What Happens Then?

You get together for lunch or coffee (I prefer coffee; not a huge fan of eating a meal while trying to have a discussion) and you talk about yourself and your business and the other person talks about their business and you see if there's any way to help each other out. The conversation is about trust and comfort while at the same time learning about the other person and their business. It generally takes about an hour and ends with a "Thank you" and a much fuller understanding of what that person does and how you can help.

In the way that a networking event is social, a 1-on-1 is personal. You're both investing time in understanding the other to develop a stronger business bond.

A Couple Tips

• This is not a sales call - This is about building a business relationship, not selling your 1-on-1. There is no better way to turn OFF someone to being another champion voice for your cause than to push them into buying what you're selling


• LISTEN. This is a two-way conversation. Another turn-off: someone who won't pause for a second to ask for feedback.


• Ask questions - The only way to make sure you have a clear understanding of what that other person does.


• Ask if they have any other questions - make sure they understand you.


• When discussion your business, always mention your target customer or client, and ask about theirs if they don't.

And that's about all there is to it. Do this at least once a week and before you know it, you've got many, many advocates for you and your business and the growth will show for it. Just remember to offer yourself as a resource first, to focus on giving, and you'll be surprised at what can happen.


So what about you? Have you had a 1-on-1 recently? How did it work out for you? Do you have any questions if you haven't done this?

Inspired on Monday by the Little Things

Inspiration does not always have to evolve from a magnanimous event or insight. Sometimes it's the little things.

This morning, I went out to have a 1-on-1 coffee (more in tomorrow's post) with a networking friend and on the way back stopped for gas. While filling up, I checked my fluids and noted I needed to top off my oil and my engine coolant. I unscrewed my oil cap, set it on the air filter casing, dumped the quart of oil through the lovely, BP-provided paper funnel, and pulled it up to take it to the garbage. Another paper filter later, I'd topped the coolant and dropped the hood.

On the way home, the feeling of contentment that comes with keeping up on basic car maintenance dropped into the pit of my stomach as I realized that I was driving on the highway and could not remember screwing the cap back on the top of the engine block where I put the oil in. Bad. So bad. Did I lose the cap? Is is going to spurt out hot oil and catch on fire under the hood? Ooh, I don't want to be that guy on the side of the road, holding up traffic while my car is on fire and the local fire dept. comes to put it out - always just a little too late!

But I made it home and immediately popped the hood. Yes, the cap was gone, but nothing was burning. And then I looked around. The cap was wedged into the fan assembly and hadn't fallen out.

Yay!

Bonus? The rake handle I'd cursed myself for not tossing out weeks before was instrumental in dislodging the cap so I could put it back on.


...and that made my day. It was wonderful. It was partially my own fault that caused the minor drama, but success at the end of anything is still success.


Message: Accept the little victories. Say "Thank You." And have a great day.

Friday Videos: Pee Wee Returns, Gap Girls, Dog Fail

Pee Wee Herman Returns

Well it's about time!




Gap Girls

Why does this video scare the heck out of me?




Dog Fail




...and that is all! Have a great weekend!