EJM Designs Limited Blog
Showing posts with label ohio. Show all posts
Showing posts with label ohio. Show all posts

Tuesday, April 20, 2010

The Dynamic, Spooky Truth of Google

Spotted in this month's Wired (18.05):
Found, Then Lost

In his article about Google ("Inside the Box," issue 18.03), Steven Levy used the phrase "mike siwek lawyer mi" as an example of a search that showed Google's power and effectiveness - how easy it is to find an individual lawyer in Michigan! But since the article was published and blogged about, those links crowd out Mr. Siwek, and his Web site no longer appears in Google's top search results. So very ironic.

And that me blogging about the letter discussing the blogging that changed the dynamic will also have an effect? Downright spooky.

Reminds me of that time I took over Jaguar Grooming in Cincinnati, Ohio...

Monday, June 22, 2009

Podcamp Ohio 2009: #pco09

This past weekend I attended Podcamp Ohio 2 (PodcampOhio Twitter)in Columbus, Ohio. And it was wonderful. (note: this post went up yesterday but disappeared *shakes fist at Blogger*)

Walking into the OSU Geology building set the tone for the whole day. Before the registration table was a large pad of paper propped up on a easel. Someone had hand-written in marker: "Our hashtag for the event is #pco09. Tweet when you arrive!" I'm sure they didn't even need to tell us. As of this writing, almost 800 tweets have gone out with that tag.

Building-wide wi-fi was free (thank goodness - my Pre was picking up nothing in that structure), everyone was hooked into their smartphones, and about half of us had laptops. There were six sessions throughout the day with seven+ talks for each session, so making choices was NOT an easy endeavor.

Yay Free Stuff!

Swag bag was great and contained the official program with descriptions of each talk that was registered before the deadline, trial software from TechSmith (and the sweetest highlighter/Post-it tag dual-purpose pen I've ever seen) and some very informative information about Columbus. And I'd be remiss to skip mentioning the toy racecar, plastic "LOVE" ring, and balloon.

ávitāe energy water was one of the sponsors and we had the simple joy of purified water and caffeine hydrating us for the day. Our delicious lunch was Qdoba. Yum.

Ummm...What's a Podcamp?

For those of you who have not attended or even heard of Podcamp, it was launched in Boston by Chris Brogan and Christopher Penn and is officially categorized as an unConference, meaning speakers aren't there so much to rule the room, droning with slides, as to facilitate a discussion with the understanding that there will be people in the room who know more about the topic than you do. And that's okay. Everyone's a rockstar and the rule of two feet applies: you don't feel you're getting out of it what you want to, get on your two feet and go somewhere else.

I did see a couple reticent posts in post about the content of Podcamp Ohio. It is NOT just about podcasting but the whole of new media. There were talks about social media in general, specific social networking sites, podcasting, podcasting equipment and software, branding, and even SEO. It basically spans anything internet and new media.

What Your Boss Already Knows About You

In the fourth session, I gave my talk with the above title. We discussed how businesses are using social media to screen both potential and current employees, how colleges are using social media to screen potential and current students, and what we can do overall to find a balance between privacy and "being out there."

It was a smaller group, but very engaged in the topic and their stories certainly increased my understanding of the extent that schools and businesses are going today to screen employees.

And while most of the goodness came out of the discussion and starting/ending the talk with www.cursebird.com on the screen (Twitter web use of API, live stream of any tweets that contain swear words with trending graphs), you are more than welcome to a PDF of the slides here.

My Path

I started with Daniel Johnson, Jr. in Session 1 talking about job hunting success stories, including his own. I joined John "Lumpy" Lemke in Session 2 for the Audacity Hands-On Workshop. After lunch I participated in a wonderfully-overcrowded room where Krista Neher was discussing building a strong brand and how it relates to new media. I had to sneak out of that one (it was running long) to get to my own talk but after What Your Boss... I was over to Twitter Tools for Business with Wendy Suto, which I cut short when I saw a live tweet from Daniel Johnson, Jr. that there was an impromptu with Amybeth Hale and Michael Loban about job searches and recruiting. I fired away at the SEO Lightning Session, with Bill Condo as the main speaker. Excellent info shared by all.


Conclusion

My primary take-away from the unConference (which I've already tweeted) is a dichotomy of "Hey, I'm doing okay for my business" and "Holy crap I've got a ton of work to do!" Part of that work is getting deeper in the keyword aspects of my social media and web marketing life. I preach the importance of it and practice it regularly, but I could be and strive to be better myself. Also, in the next 3 months, my goal is to be using videos and audio podcasts to spread my new media gospel and offer my web design and internet marketing expertise to a larger audience.

Conclusion is that it was like being at tech geek social media home. I loved it and cannot wait until next year. In fact, I'm looking at Cleveland's which is forthcoming with a spring 2010 date, as well as Pittsburgh's, taking place in October. And I think I may be talking again.

If you missed Ohio's, check one of those out. If you're half as much into technology and new media and the internet as I am, you will not be disappointed.

Tuesday, March 3, 2009

Results on a Niche: Jaguar Grooming in Cincinnati, Ohio

I recently posted about gaining a niche. That niche was for Jaguar Grooming in Cincinnati, Ohio.

jaguar grooming cincinnati oh

As you can see, a search on Google for "jaguar grooming cincinnati" popped me up at #1 (minus the sponsored links, of course).

Because it's so specialized, "jaguar grooming" itself only tops my post by a single Flickr account with an actual jaguar grooming itself.

But that's the crazy thing about the internet and Google rankings. This post itself will alter the results I am currently reporting upon. Which is another lesson: SEO and internet rankings are always in flux.

So grab onto your niche. Own it. Figure out exactly what your customers or clients are searching for, make it a part of your site and blog and Twitter, et. al.

Make it yours.

Friday, February 27, 2009

Jaguar Grooming in Cincinnati, Ohio

This is not so much a clever and humorous blog post about jaguar grooming in Cincinnati, Ohio, as it is an experiment and an example to all those who have this one specific question about Search Engine Optimization: How do I pin down my niche?

Say, for example, one of your niche specializations was the grooming of jaguars - whether wild jaguars or the (?) domesticated jaguar - and you wanted to focus on gaining clients locally in Cincinnati, Ohio. Does OH have a lot of jaguars? I know not, but I'd start by putting together a slick, kickin' ad with the proper name and alt tag:

Jaguar Grooming Cincinnati Ohio
Jaguar Grooming in Cincinnati, Ohio is HOT!

Now, with my sweet ad - sans real contact info should one find this image not on this blog but on Google Image Search and want to have their jaguar groomed - and my informational blog post about how to get your jaguar grooming business up and running in Cincinnati, Oh (with requisite keyphrase density, variations, and misspellings), you now have a veritable trampoline with which to bounce your niche business into the lead on a Search Engine Results Page.

Just please be careful when grooming jaguars: they bite.